Guidelines for writing a successful job listing
Tone of Voice...
The way you write your job advertisement plays a key role in attracting the best candidates. Unlike general recruitment websites your audience is specifically students and recent graduates, so take the time to tailor your advert to this audience.
Include some information about the company itself and any employee perks or benefits
Competition among employers for graduates is increasing, making it vital for you to sell your job and company to potential applicants: Imagine yourself as the applicant you want to recruit –what would make you want to read more about this position and apply?
Keep it simple...
Capture the attention of your ideal candidates with a concise but descriptive position title. Simplicity is the key; use terms that student job seekers will be familiar with and try to avoid jargon. Please be accurate and consider including your company name to add credibility.
Specify what makes your job or graduate program unique? Remember your candidates are likely to be comparing your offer against others. Keep the details informative yet concise, remembering candidates will see your advertisement on screen, most likely initially scanning through the text rather than reading each word.
Description of the role...
Write about your position in a way that allows candidates to imagine themselves in it. Entice job candidates to click on your position to find out more and imagine you have only 10 seconds to pitch your vacancy to your ideal candidates!
- Highlight all of the key aspects. Use bullet points. Keep it as simple as possible!
- Provide a brief summary of your company and what it’s like to work for, such as the culture and working environment.
- Be specific about the position’s benefits, including the salary, on the-job and other training, opportunities for career progression, rewards and incentives.
- Explain what you’re looking for in applicants (qualifications, skills, experience, working hours, personal qualities and attributes) without being too generic.
The Nitty Gritty...
Advertisements that clearly state salary details usually attract a better response.
Please specify the currency and frequency e.g. £ per hour/per month/per annum
We do appreciate that sometimes you may not want to specify exact pay. However, we have a duty of care to ensure all advertised UK positions comply with UK National Minimum Wage legislation.
To avoid any delay in publication of your advertisement if you do wish to write "competitive" or something similar - please add in brackets (meets or exceeds National Minimum Wage) - providing that this is true of course.
Where you are indicating an amount per shift or per week please specify the hours of work expected so that we can calculate that NMW is being met. e.g. £30 per 4-hour shift.
If you offer additional bonuses or perks make this clear!
Make it easy to understand how to apply:
- Keep the instructions simple, remembering your candidate’s may not have applied for full-time employment before.
- Explain exactly what an application should include – for example, if you require a response to selection criteria, and what length it should be.
- Include links to your company website and in particular your graduate recruitment pages if you have these.
Applications made by students and graduates to employer vacancies are confidential and under data protection the University does not have automatic right to know that a student or graduate has applied for any position. Therefore we are unfortunately not able to pass on communications or messages to the student or graduate on behalf of the employer if they are unable to reach them for whatever reason (unless the student has given us express permission to do so).